Explained
What is GEO (generative engine optimization)?
GEO (generative engine optimization) is making your business findable for AI search engines like ChatGPT, Perplexity and Gemini: structured data (schema.org markup) stating who you are and what you cost, an llms.txt, and consistent business details across the web. More and more people ask an AI for a recommendation — GEO decides whether you are that answer.
How an AI search engine gets to know a business
A language model doesn't just recommend a plumber: it combines what it can verify about a business — its own site, the Google Business Profile, mentions elsewhere — and how consistent those sources are. Entity consistency is therefore the core of GEO: exactly the same name, address and prices everywhere your business is mentioned, plus machine-readable markup confirming it. One deviating mention gives a model reason to doubt, and doubt means: not recommended.
GEO alongside SEO and AEO
SEO targets the classic results list, AEO the answer box, GEO the AI answer. They overlap at the base (a sound, fast site) but differ in technique — which is why they're three separate modules with us, and Website Complete includes all three at the bundle discount.
What you can already do yourself today
Three things cost no engineering and help immediately. One: use exactly the same business name, address and phone number everywhere — site, Google Business Profile, socials, directories. Two: claim and fully complete your Google Business Profile, the most easily verifiable source about your existence for an AI. Three: put your prices on your site; a model won't recommend a business whose price it can't find while a competitor shows theirs. The machine-readable layer on top — schema.org markup, llms.txt, FAQ structure — is then what the GEO package adds.
Where this shows up on the site
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